I like to use the tagline to really put my brand into perspective, as it gives me a sense of what kind of person I am and how much I care about this company.

I like it when my tagline is something that can be interpreted in different ways.

For example, a tagline like “We are passionate about providing an outstanding customer experience” will convey that my company cares deeply about what it does, while “we are the only one that understands what you’re going through and can help you get through it” will show that my team is passionate about solving your problem.

If you’re like me, and you’re always thinking about how to best market your brand, I hope this guide helps you get the most out of the word of mouth for your brand.

If there are any questions or comments, let us know.

This post originally appeared on TechRepublic.